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Digital Out of Home Investments to Increase in 2012
Mobile, social, and dynamic information platforms are saturating media spaces, including digital outdoor boards. After a lull in growth during the recession, Out-of-Home (OOH) vendors nationwide are...
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Are View-Through Conversions Real?
For almost as long as digital marketing has existed, those involved in the space have debated how to qualify online conversions. The core of the issue is this: “If someone sees an online ad, but she...
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Facebook’s Atlas to Offer Advertisers New Targeting, Tracking Opportunities
Image courtesy ad-exchange.fr. Facebook announced at Advertising Week the relaunch of its Atlas ad server product — and with good reason. If Atlas is successful, it could have major repercussions for...
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TV Ad Spending Slows — Should Your Brand Change the Channel?
Image courtesy Bart’s Blackboard. The press painted a glum picture of television 2014 ad sales. Sales slipped 6 percent during the upfronts — when broadcasters try to sell inventory for the upcoming...
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